Sandy Montag
President & CEO

Sandy Montag, a 30-year industry veteran, is President and CEO of The Montag Group.  The Montag Group is a talent management, consulting, content development, and media strategy company focused in the world of sports, entertainment, and lifestyle.

Montag represents a wide variety of clients in various fields including broadcasting, coaching, culinary, and team sports.   Included among them are John Madden, Bob Costas, Mary Carillo, James Brown, Jim Nantz, Erin Andrews, Mike Tirico, Ming Tsai, Jay Bilas, Scott Van Pelt, Jeremy Schaap, and Tom Coughlin.

Montag spent 30 years at IMG, joining the company in 1985. He started as an assistant to John Madden, traveling the country with Madden by train and on the first “Madden Cruiser.”  He went on to run IMG’s Clients operations for ten years.

Montag developed and launched Ari Fleischer Sports Communications with Ari Fleischer, former press secretary to President George W. Bush after Fleischer left the White House in 2003.

Montag is active in several charities, serving on the advisory boards for Madden Charities, Tom Coughlin’s “Jay Fund Foundation”, Team LeGrand, and the Alan T. Brown Foundation. He also sits on the Sports Management Advisory Boards at Syracuse University, the University of Michigan, and NYU as well as the Advisory Board for the Barclay’s Center in Brooklyn.

The Montag Group is based in White Plains, New York and New York City.


Jill Driban
Vice President of Clients

Jill oversees client management for The Montag Group in all areas which include broadcasting, talent marketing, speaking and coaching.

Prior to joining The Montag Group, she spent nine years with IMG. Jill is a Badger alum, having graduated from the University of Wisconsin-Madison.


Matt Kauffman
Vice President of Consulting

As Vice President of Consulting, Matt brings over 25 years of sports and entertainment business development, marketing strategy, brand partnerships and marketing communications experience to The Montag Group, helping companies leverage sports and entertainment platforms to achieve business objectives.

In his previous role with Intel Corporation, Matt drove the transformation of the consumer experience through the use of cutting edge technology with the NFL, NBA, MLB, ESPN X Games, Red Bull and the Grammy Awards.  Intel’s technology integrations and award winning marketing vaulted the company to Ad Age’s “Marketer A-List. Prior to Intel, Matt was responsible for Visa’s brand sponsorship portfolio. Visa’s innovative sponsorship marketing is renowned for building the Visa brand and business, and Visa was recognized by the Sports Business Journal as the 2010 “Sports Sponsor of the Year”. Matt also worked for 10 years at General Motors EventWorks, where he served as Vice President of Sports and Entertainment Marketing.

Matt was recognized as one of the “Forty Under 40” most influential sports executives by the Sports Business Journal. He has a B.A. in Communications from the University of Michigan, and currently serves as Co-Chair for the University of Michigan Sports Management Advisory Board.

tmg06Susan Lipton
Head of Client Representation

Susan is a 21 year industry veteran.  She oversees Client Representation at The Montag Group which includes broadcasters, retired athletes, chefs and coaches.  Susan also handles talent marketing for many of these clients, negotiating endorsement deals with many Fortune 500 companies and helping the clients create their individual brand.

Prior to joining The Montag Group, Susan was a Senior Director at IMG.  She began her career there as an assistant in 1995 before becoming a full time agent.  Some of her clients for Broadcasting and Marketing include; Dick Vitale, Jay Bilas, Lee Corso, Terry Gannon and Julie Foudy.

Susan is a graduate of The Newhouse School of Communications at Syracuse University and currently lives in New Jersey with her husband and two children.

Kevin O’Connor
Director of Finance

Kevin joins The Montag Group as the Director of Finance, where he oversees all TMG client and consulting-based financial matters. Prior to joining TMG, Kevin served as a client accountant at IMG where he worked with clients based in industries ranging from broadcasting to PGA Tour professionals to the burgeoning world of eSports. Kevin handles all day-to-day accounting activities, as well as assisting clients with any financial questions or concerns.

A native Ohioan, Kevin received his bachelor’s degree from Ohio University and holds a Master in Business Administration from Cleveland State University.

Kate Ruben
Coordinator, Brand Development
Executive Assistant to Sandy Montag, President & CEO

Kate joins The Montag Group from WME-IMG as Sandy’s Executive Assistant.  In addition to overseeing all administrative tasks, Kate also focuses on developing all internal and external branding materials. She also assists in overall business development both in consulting and talent marketing.

Prior to joining The Montag Group, Kate held internships at Radegen Sports Management, BodyArmor SuperDrink, Front Row Marketing Services and Leveling the Playing Field.  Kate is a graduate of Syracuse University.

michael-schenker-bioMichael Schenker
Vice President of Business Development

Michael leads the consulting practice focusing on brand strategy, platform development and overall strategic  advisement. He also assists The Montag Group in overall business development and talent marketing.

Prior to joining The Montag Group, he held positions at Ascendent Sports Group and the NY/NJ Super Bowl Host Committee. Michael is a proud Syracuse Orange Alum and former Syracuse Men’s Basketball Manager.


tmg02Kristen Taylor
Brand Development

Kristen focuses on our consulting business, working closely with our brand clients on everything from marketing strategy to business development and overall strategic advisement.

Prior to joining The Montag Group, Kristen worked in marketing for brands that include Ralph Lauren, Nike, and Under Armour. Kristen graduated from the University of North Carolina, where she was a four-year member of the Women’s Lacrosse Team.