The Montag Group’s merger with IF Management and Vision Sports Group in 2017 was the culmination of a 25-year friendship between the principals, Sandy Montag, Steve Herz and Maury Gostfrand. While the three were in direct competition, they all maintained a strong relationship based on shared values. Bringing the three entities together was a seamless process from the outset.
John Madden hires Sandy Montag to be his assistant.
IMG names Sandy Vice President of Clients.
Athletes & Artists hires Maury Gostfrand, and years later, Steve Herz assumes role as Director of Marketing.
IMG names Sandy Senior Vice President of Broadcasting.
Steve forms IF Management named after his favorite poem.
Sandy partners with Ari Fleischer to form Ari Fleischer Communications.
Maury forms Vision Sports Group. IMG names Sandy Senior Vice President / Managing Director of Clients.
Sandy Montag leaves IMG, launching The Montag Group, a sports & entertainment agency offering services across talent, strategy, content and media.
IF Management merges with The Montag Group and IF News is born.
Vision Sports Group joins The Montag Group.