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Business Growth
Female Empowerment

CEO, Barstool Sports

Erika Ayers, the first-ever CEO of media magnate Barstool Sports, is a digital innovator, disruptor, and seasoned executive on the cutting edge of content creation, distribution, and monetization of premier and culturally relevant content. As an early adopter of internet culture, Ayers has always been interested in what’s next, driving digital entrepreneurship and large-scale revenue growth within companies such as Microsoft, Yahoo, and AOL. Ayers serves on the board of the Premier Lacrosse League and formerly on the board of WWE and Torchy’s Tacos.

Since joining Barstool Sports in 2016, Ayers has spearheaded the company’s growth, transforming the organization from a regional blog to a multi-industry juggernaut, encompassing sports betting, merchandising and licensing, audio, video and social content and brand development. In just five years, Ayers has led a 3,650% increase in overall revenue, boosted social follower counts by 5,700%, and was instrumental in Barstool Sports’ strategic partnership with casino operator Penn National Gaming, valuing the company at $650 million and building Barstool Sportsbook, one of the most prominent online gaming companies in the nation, as a top-three brand in every state it is live in.

During her tenure, Barstool has launched more than 60 brands across categories, including the world’s #1 sports podcast, #1 golf podcast, and the #1 hockey podcast, which in turn produces the #1 selling flavored vodka in North America. Ayers has been named Forbes’ Most Powerful Women in Sports, recipient of Crain’s Notable Women in Sports, AdWeek’s Most Powerful Women in Sports, Cynopsis’ Top Women in Media, and a top player in the U.S. Betting Space and Podcasting by Business Insider.

Before joining Barstool, Ayers held several senior roles at influential media and technology organizations, including CMO for AOL, VP of Branding at Yahoo, and Senior Director of MSN Branded Experiences for Microsoft. Ayers has also been involved with several startup organizations, most recently as President and CRO for Bkstg and co-founder of Modelinia, also serving as the SVP of Sales and Marketing at Demand Media.