Erika Nardini is Barstool Sports’ first CEO. She is a seasoned executive with a tremendous track record of building digital businesses, developing culturally relevant brands, and pioneering distribution and monetization.
In July 2016, Erika Nardini beat out 70+ men to become the first CEO of Barstool Sports and has since grown the company from a regional brand to a reputable and disruptive digital powerhouse. Since joining Barstool, the company has experienced explosive brand and business growth as one of the fastest growing lifestyle brands on the internet. She has led the company in generating revenue from multiple business lines including merchandise, advertising, licensing and experiential. Today, Barstool Sports drives 1.2 billion social views, 41 million video views and 8 million listeners across its platforms.
In less than 5 years, Nardini has grown the company from a regional blog with 12 employees to a national multimedia force with over 240 employees, while profitably increasing revenue 1200%.
Under her tenure, Barstool has become a top eight podcasting publisher in the US (Podtrac) with the world’s #1 sports podcast, #1 hockey podcast, #1 golf podcast, and #1 female podcast. It is now the fastest growing sports brand on every social platform, third most engaged sports publisher on social (Shareablee Dec 2020), sixth Most Viewed Sports Creator across Facebook and YouTube (Tubular Oct 2020) and top ten largest distributed media company (Nielsen) with 91+ personalities.
Nardini has launched over 35 brands, including breakout franchises in sports, entertainment, female lifestyle, business, and sports betting. Under her tenure, Barstool Sports and Spittin’ Chiclets launched the #1 selling flavored vodka in North America and Canada, Pink Whitney. Erika was integral in spearheading a strategic partnership with casino operator Penn National Gaming, valuing the company at $450 million. Since the partnership was announced in January 2020, Barstool Sportsbook and Casino has become one of the leading interactive gaming platforms in Pennsylvania in October 2020 and in January of 2021 in Michigan where it was the only major operator to generate positive net revenue ($1.6M).
Prior to joining Barstool Sports, Nardini has held C-Suite and leading roles at Microsoft, AOL, Demand Media and Yahoo. Nardini currently sits on the board of the WWE and Torchy’s Tacos. She has been named Forbes’ Most Powerful Women in the U.S. in Sports, Crain’s Notable Women In Sports Recipient, AdWeek’s Most Powerful Women in Sports, Cynopsis’ Top Women in Media, and a top player in the U.S. Betting Space and Podcasting by Business Insider. Erika Nardini also conceived, created and hosts Token CEO, a business podcast within the Barstool Sports Network.