Jennifer Botterill

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Resiliency
Teamwork
Why Not You? How to Excel in Business and Life

Broadcaster
Three-Time Olympic Gold Medalist

Standout hockey television analyst Jennifer Botterill is one of Canada’s most successful athletes.

A 14-year member of the Canadian Women’s Hockey Team, Botterill is a three-time Olympic gold medalist and an Olympic silver medalist. She played a key role on the Vancouver 2010 team by assisting on the gold medal winning goal. Botterill is also a five-time World Champion and was twice named the most valuable player at the World Championship tournaments.

A graduate of Harvard University, she is the only two-time winner of the Patty Kazmaier award – given to the top player in women’s college hockey.

Today, Botterill can be seen as a studio analyst for Hockey Night in Canada on Sportsnet and as a contributor to NHL on TNT games. During her career, she has worked with TSN, Sportsnet, and CBC in various roles covering Hockey Canada, the Winter Olympics and the NHL. In 2020, Botterill was an in-studio analyst for NBC’s historic first all-women’s broadcast team.

Recognized as a leader for development and mentorship, Botterill has worked on projects for the International Olympic Committee (IOC) and the International Ice Hockey Federation (IIHF). She is an ambassador for Right to Play and has worked with many charities including Kidsport, Children’s Wish Foundation, Sick Kids, Can Fund, Hockey Canada Foundation, and the Canadian Cancer Society.

As the CEO and president of two companies – Excel in in Life Inc and Journey to Excel Inc – Jennifer is driven to help others reach their potential and regularly serves as a keynote speaker.

Throughout her career, her family has provided her with plenty of inspiration. Her mother competed in two Olympic Games as a speedskater, her father is at the top of his field as a sports psychologist, her brother is a three-time World Junior Hockey Champion and three-time Stanley Cup Champion, and her husband played professional hockey in Europe and works as a hockey consultant.

In the news

Jennifer Botterill Delivers Expert Analysis Of The 2022 Stanley Cup Playoffs

Considering the success that Botterill had during her playing career, it comes as no surprise that her strong work ethic and hockey smarts have quickly vaulted her into the top ranks of hockey broadcasters.

As Executive Assistant, Luca oversees all administrative tasks for both Sandy and The Montag Group. Luca is a 2022 graduate from Syracuse University, where he received a B.S. in Sport Management and a minor in Public Communications. While attending SU, Luca was a leader in the Sport Management Club's Annual Charity Sports Auction which raised over $200,000 for various Central New York charities during his four years. Luca is originally from Buffalo, New York and currently resides in New York City.

Taylor joins TMG as a coordinator of talent after spending the last year in the player social group at the NFL. He is a graduate from the University of Tennessee, Knoxville.

Born and raised in New Jersey, graduated from Montclair State University with an undergraduate degree in Accounting. Sandra assists at TMG with all accounting and finance duties.

As Manager of TMG Talent, Matt assists with all day-to-day talent operations and client management. He is also involved in talent marketing, helping with endorsements, sponsorship opportunities, appearances, and more. Prior to joining The Montag Group, Matt worked for the Phoenix Suns in their Front Office, and before that was a Graduate Assistant on the Villanova University men’s basketball coaching staff. Matt received his undergraduate degree from Fordham University, and was a four year member of the men’s basketball team. He also received his MBA from Villanova University.

Casey founded Wasserman in 2002 and has steered it into the leading sports, entertainment and lifestyle marketing and management agency that it is today. In addition to overseeing operations, Casey is also the Chairman of the LA2028 Olympic and Paralympic Games, and serves as President and CEO of the Wasserman Foundation, a private family foundation that currently funds in the areas of education, arts & culture, health, service and global initiatives.

Joining the TMG Consulting team after successful tenures with industry thought-leaders such as Turner Sports and Octagon, Jeff brings a wealth of institutional knowledge and subject matter expertise at the intersection of brand sponsorship, media and technology within the sports sector. While with Turner, Jeff led brand partnership development and activation across the digital media platforms of NCAA March Madness, PGA Championship and the Ryder Cup, among others. Jeff also brings critical experience helping brands navigate challenges related to intellectual property and licensing, having commercialized digital assets on behalf of the NCAA, U.S. Soccer Federation and other sports rights holders while at Veritone. Jeff began his career in a sponsorship consulting role with Octagon, where he delivered activation programs for clients such as Allstate, Dick's Sporting Goods, BMW, Lexus, Sprint and The Home Depot. A proud inaugural graduate of Syracuse University's Sport Management program, Jeff currently serves on their Emerging Leaders Council and advises the university as they refine their curriculum to meet the ever-evolving demands of the sports landscape.

As Creative Director, Jenn guides the vision and voice of The Montag Group brand. Leading all internal and external branding, Jenn develops materials both for TMG and Wasserman.

Prior to her current role, Jenn served as a Manager of Creative Services and Coordinator of Client Services. She joined The Montag Group as Executive Assistant to Sandy Montag. Jenn graduated from the University of Michigan where she also swam for the Wolverines.

Sandy Montag, a 30-year industry veteran, is Chief Executive Officer of The Montag Group.

Montag represents a wide variety of clients in various fields including broadcasting, coaching, culinary, and team sports. Included among them are John Madden, Bob Costas, Mary Carillo, James Brown, Jim Nantz, Julie Foudy, Mike Tirico, Ming Tsai, Jay Bilas, Scott Van Pelt, Jeremy Schaap and Tom Coughlin.

Montag has been an Executive Producer on three documentaries, including Amazon Prime’s "All or Nothing: The Michigan Wolverines," Showtime’s "Perfect in ’76" and ESPN's "The Class That Saved Coach K," which aired with the launch of the ACC Network in August 2019.

Montag spent 30 years at IMG, joining the company in 1985. He started as an assistant to John Madden, traveling the country with Madden by train and on the first “Madden Cruiser.” He went on to run IMG’s Clients operations for ten years.

Montag developed and launched Ari Fleischer Sports Communications with Ari Fleischer, former press secretary to President George W. Bush after Fleischer left the White House in 2003.

Montag is active in several charities, serving on the advisory boards for Madden Charities, Tom Coughlin’s “Jay Fund Foundation”, Team LeGrand, the Alan T. Brown Foundation and March of Dimes. He also sits on the Sports Management Advisory Boards at Syracuse University, the University of Michigan and NYU, as well as the Advisory Board for the Barclay’s Center in Brooklyn. Syracuse University recently honored Montag with Newhouse’s 2019 Marty Glickman Award for leadership in sports media.

The Montag Group is based in White Plains, New York and New York City.

As Director of Sports Broadcasting at The Montag Group, Nick represents various sports personalities and on-air talent across the broadcasting industry. He has many other responsibilities within the company including securing endorsements, digital campaigns, appearances and branded content opportunities for all TMG clients.

Prior to joining TMG, Nick lived in Los Angeles while serving as Executive Assistant to College Basketball TV Analyst Steve Lavin and then was a Marketing Associate at a wealth management firm, Silver Spring Capital based in New Jersey.

A native New Yorker, Nick graduated from St. John’s University where he was Head Manager for the men’s basketball team.

As Manager of Client Services, Reid brings a high level of energy to the company with new ideas for The Montag Group clients and team members. He works with clients on their highlight reels and marketing deals, as well as assists internally with new idea generation and recruitment of new clients.

Prior to joining The Montag Group, Reid worked for IF Management and Octagon Sports & Entertainment.

Reid attended the University of Maryland receiving a degree in Finance with a Fellowship in Sports Management. He served as a student manager for the Men's Basketball Team and interned with the Brooklyn Nets.

Lexi oversees hosting, theatrical opportunities and numerous unscripted/non-fiction client projects for The Montag Group.

Prior to TMG, Lexi was Director of Hosting & Unscripted at IF Management, and before that, Director of Hosting & Unscripted at Ken Lindner & Associates, Inc. She has worked in the literary and feature film sectors, in client management and development, respectively.

She is a proud New Mexico State University alum and is based in Los Angeles.

As Coordinator of TMG Consulting, Aaron focuses on client research for active and prospective clients and assists in all aspects of the day-to-day consulting business. Aaron graduated from the University of Michigan with a degree in Sports Management in May of 2021 and was an active part of the Michigan Sport Consulting Group. While in school, Aaron interned with the Madison Square Garden Company, Tough Mudder, and Famer. Aaron currently resides in New York City.

As Manager of TMG Consulting, Rob actively directs client initiatives and brand campaigns. Furthermore, he is responsible for curating our business development strategy.

Prior to joining The Montag Group, Rob worked at CAA within their Talent division. He graduated from Columbia University in 2019 and is a former rower for the Lions.

As President of IF News, Carol oversees the news division, manages on-air talent and negotiates television and radio contracts at the network level, top markets and syndication.

A Los Angeles native, she graduated college at UC Santa Barbara. Carol then moved to New York where she attended Cardozo Law and worked as a law clerk writing judicial opinions for the Department of Justice while in law school. After Cardozo, she worked as a litigator for three years and drafted artist contracts for Volunteer Lawyers for the Arts on the side. Carol transitioned her career to talent management at The Conrad Shadlen Corporation in New York City, where she quickly developed solid relationships in the broadcast industry, as well as a reputation for tenacity, and successfully managed a diverse and thriving client base. Then, she decided to make the move to IF Management where she worked for 15 years prior to joining The Montag Group.

Carol loves sports and fitness. She's run two NYC marathons and played years of basketball and tennis. Carol currently resides on the Upper West Side of Manhattan with her son Zachary and husband Fred.

As Vice President of Finance & Administration, Kevin oversees all accounting and finance duties, as well as employee-related matters.

He previously served as a client accountant at WME-IMG for nearly four years, where he assisted in industries ranging from PGA professionals to eSports.

Kevin received his Master of Business Administration from Cleveland State University and resides in Cleveland, Ohio.

As Vice President of Consulting, Matt brings over 25 years of sports and entertainment business development, marketing strategy, brand partnerships and marketing communications experience to The Montag Group, helping companies leverage sports and entertainment platforms to achieve business objectives.

In his previous role with Intel Corporation, Matt drove the transformation of the consumer experience through the use of cutting edge technology with the NFL, NBA, MLB, ESPN X Games, Red Bull and the Grammy Awards. Intel’s technology integrations and award winning marketing vaulted the company to Ad Age’s “Marketer A-List”. Prior to Intel, Matt was responsible for Visa’s brand sponsorship portfolio. Visa’s innovative sponsorship marketing is renowned for building the Visa brand and business, and Visa was recognized by the Sports Business Journal as the 2010 “Sports Sponsor of the Year”. Matt also worked for 10 years at General Motors EventWorks, where he served as Vice President of Sports and Entertainment Marketing.

Matt was recognized as one of the “Forty Under 40” most influential sports executives by the Sports Business Journal. He has a B.A. in Communications from the University of Michigan, and currently serves as Co-Chair for the University of Michigan Sports Management Advisory Board.

As Vice President of Talent & Development at The Montag Group, Jeff represents journalists across the broadcasting industry and works closely with talent at outlets such as ESPN, NBC, NFL Network and Tennis Channel.

Jeff is also active in the IF News division managing journalists at CNN, CBS News and in top local markets around the country. He is hands-on with TMG and IF clients, regularly providing feedback and advice on their on-air work.

Jeff graduated from Syracuse University with a degree in Broadcast Journalism and joined The Montag Group / IF Management team in 2005. He is based in our New York City office and enjoys traveling the country to visit with clients and executives.

Jill oversees client management for The Montag Group in all areas which include broadcasting, talent marketing, speaking, front office and coaching. She also spearheads all company event planning.

She was honored as a 2019 Sports Business Journal Game Changer for her contribution and proven success as a female in the industry.

Prior to joining The Montag Group, she spent nine years with IMG. Jill is a Badger alum, having graduated from the University of Wisconsin-Madison. She is located in Philadelphia, Pennsylvania.

As Coordinator of Client Services, Kyle works with TMG and IF Management News clients and team members on day-to-day operations, building out demo reels and talent pages, as well as preparing agreements. Additionally, he works on talent recruitment and internal brainstorming of new business. Before joining The Montag Group, Kyle worked at Creative Artists Agency. Kyle graduated in 2019 from the University of Wisconsin-Madison, where he majored in Journalism with a focus in Reporting and Strategic Communications. During his time on campus, Kyle hosted a sports talk show and reported on Wisconsin athletics events. He is a proud Badger and loves a basket of fried cheese curds.

As Chief of Staff, Caroline's focus is on the larger strategic organizational initiatives enhancing the team’s ability to operate at maximum effectiveness. Prior to her current role, Caroline was the Executive Assistant to Sandy Montag, where she oversaw all administrative tasks for both Sandy and The Montag Group.

Caroline graduated from The David B. Falk College of Sport and Human Dynamics at Syracuse University in May of 2021, where she majored in Sport Management. At Syracuse, Caroline was the president of the first collegiate chapter of Women in Sports and Events (WISE) and was a co-chair of the 15th Annual Charity Sports Auction. Caroline currently resides in New York City.

As Chief of Staff, Kate oversees day-to-day internal company operations. Directly supporting the CEO as a strategist and trusted advisor, she ensures a cohesive culture maintaining cross-departmental relationships and streamlining activities to enable leadership success. Beyond her day-to-day various projects, Kate's primary focus is on the larger strategic organizational initiatives enhancing the team's ability to operate at maximum effectiveness.

As Director of Brand Development, Kate oversees all internal and external branding developing various materials both for The Montag Group, as well as for all sectors of TMG's business, including talent, consulting, content development and media strategy.

Prior to her current roles, Kate was Executive Assistant to the CEO and Coordinator of Brand Development. She also served as a Production Coordinator on Amazon Prime's "All or Nothing: The Michigan Wolverines" chronicling the University of Michigan's 2017-18 football season.

Kate joined The Montag Group from WME-IMG, where she was Sandy’s Executive Assistant.

She is a proud Orange Alum, having graduated from Syracuse University, and resides in New York City.

Susan is a 21-year industry veteran. She oversees Client Representation at The Montag Group, which includes broadcasters, retired athletes, chefs and coaches. Susan also handles talent marketing for many of these clients, negotiating endorsement deals with many Fortune 500 companies and helping the clients create their individual brand.

Prior to joining The Montag Group, Susan was a Senior Director at IMG. She began her career there as an assistant in 1995 before becoming a full time agent. Some of her clients for broadcasting and marketing include; Dick Vitale, Jay Bilas, Lee Corso, Terry Gannon and Julie Foudy.

Susan is a graduate of The Newhouse School of Communications at Syracuse University and currently lives in New Jersey with her husband and two children.

Steve Herz, a 26-year industry veteran, is the President of The Montag Group. Prior to joining TMG, Steve was the President and Founding Partner of IF Management.

Steve received his bachelor's degree in political science from the University of Michigan and his J.D. from Vanderbilt University Law School. He started his career working for Athletes and Artists before transitioning into working as a commercial litigation attorney. In 1996, Steve left commercial litigation to start IF Management. IF started as a small company and grew into an industry leader over the next 20 years. IF's broadcasting division became one of the largest in the space, representing over 200 television and radio personalities.

He is involved with several charities, including serving on the local leadership council at Birthright Israel. Steve's also been a volunteer tutor at the Horizon High School at Rikers Island Prison in NYC and the Harlem Academy Charter School.

Steve is married with two children and lives on the Upper West Side of New York City.

Maury joined The Montag Group in January, 2018 as Partner & Executive Vice President. Prior to joining The Montag Group, Maury was the President and Founder of Vision Sports Group, a New York-based sports management and marketing agency representing primarily sports broadcasters and coaches.

Maury graduated from the University of Michigan in 1991 and began his career with the New York-based firm, Athletes and Artists, serving as the Director of Marketing. While at A & A, he was responsible for securing marketing opportunities for the clients, which included broadcasters, professional athletes and Olympic athletes. Maury then attended University of Miami School of Law, and while in law school, Maury worked for Impact Sports in Boca Raton, Florida, representing professional athletes, including NFL and NBA players. In 1996, he joined New York-based RLR Associates, an agency which represents sports broadcasters, where he served as an agent for nine years.

Maury dedicates a lot of time to charitable causes including The Joe Torre Safe At Home Foundation, where he has served as a board member since it was launched in 2002, and MVP Charity, where he has served as a board member since 2017.

Maury and his family reside in Chappaqua, New York.