Kristen focuses on our consulting business, working closely with our brand clients on everything from marketing strategy to business development and overall strategic advisement.

Prior to joining The Montag Group, Kristen worked in marketing for brands that include Ralph Lauren, Nike, and Under Armour. Kristen graduated from the University of North Carolina, where she was a four-year member of the Women’s Lacrosse Team.

Sandy Montag, a 30-year industry veteran, is Chief Executive Officer of The Montag Group.

Montag represents a wide variety of clients in various fields including broadcasting, coaching, culinary, and team sports. Included among them are John Madden, Bob Costas, Mary Carillo, James Brown, Jim Nantz, Julie Foudy, Mike Tirico, Ming Tsai, Jay Bilas, Scott Van Pelt, Jeremy Schaap and Tom Coughlin.

Montag has been an Executive Producer on three documentaries, including Amazon Prime’s “All or Nothing: The Michigan Wolverines,” Showtime’s “Perfect in ’76” and ESPN’s “The Class That Saved Coach K,” which aired with the launch of the ACC Network in August 2019.

Montag spent 30 years at IMG, joining the company in 1985. He started as an assistant to John Madden, traveling the country with Madden by train and on the first “Madden Cruiser.” He went on to run IMG’s Clients operations for ten years.

Montag developed and launched Ari Fleischer Sports Communications with Ari Fleischer, former press secretary to President George W. Bush after Fleischer left the White House in 2003.

Montag is active in several charities, serving on the advisory boards for Madden Charities, Tom Coughlin’s “Jay Fund Foundation”, Team LeGrand, the Alan T. Brown Foundation and March of Dimes. He also sits on the Sports Management Advisory Boards at Syracuse University, the University of Michigan and NYU, as well as the Advisory Board for the Barclay’s Center in Brooklyn. Syracuse University recently honored Montag with Newhouse’s 2019 Marty Glickman Award for leadership in sports media.

The Montag Group is based in White Plains, New York and New York City.

As Director of Sports Broadcasting at The Montag Group, Nick represents various sports personalities and on-air talent across the broadcasting industry. He has many other responsibilities within the company including securing endorsements, digital campaigns, appearances and branded content opportunities for all TMG clients.

Prior to joining TMG, Nick lived in Los Angeles while serving as Executive Assistant to College Basketball TV Analyst Steve Lavin and then was a Marketing Associate at a wealth management firm, Silver Spring Capital based in New Jersey.

A native New Yorker, Nick graduated from St. John’s University where he was Head Manager for the men’s basketball team.

As Manager of Client Services, Reid brings a high level of energy to the company with new ideas for The Montag Group clients and team members. He works with clients on their highlight reels and marketing deals, as well as assists internally with new idea generation and recruitment of new clients.

Prior to joining The Montag Group, Reid worked for IF Management and Octagon Sports & Entertainment.

Reid attended the University of Maryland receiving a degree in Finance with a Fellowship in Sports Management. He served as a student manager for the Men’s Basketball Team and interned with the Brooklyn Nets.

Lexi oversees hosting, theatrical opportunities and numerous unscripted/non-fiction client projects for The Montag Group.

Prior to TMG, Lexi was Director of Hosting & Unscripted at IF Management, and before that, Director of Hosting & Unscripted at Ken Lindner & Associates, Inc. She has worked in the literary and feature film sectors, in client management and development, respectively.

She is a proud New Mexico State University alum and is based in Los Angeles.

As Manager of TMG Consulting, Rob actively directs client initiatives and brand campaigns. Furthermore, he is responsible for curating our business development strategy.

Prior to joining The Montag Group, Rob worked at CAA within their Talent division. He graduated from Columbia University in 2019 and is a former rower for the Lions.

As President of IF News, Carol oversees the news division, manages on-air talent and negotiates television and radio contracts at the network level, top markets and syndication.

A Los Angeles native, she graduated college at UC Santa Barbara. Carol then moved to New York where she attended Cardozo Law and worked as a law clerk writing judicial opinions for the Department of Justice while in law school. After Cardozo, she worked as a litigator for three years and drafted artist contracts for Volunteer Lawyers for the Arts on the side. Carol transitioned her career to talent management at The Conrad Shadlen Corporation in New York City, where she quickly developed solid relationships in the broadcast industry, as well as a reputation for tenacity, and successfully managed a diverse and thriving client base. Then, she decided to make the move to IF Management where she worked for 15 years prior to joining The Montag Group.

Carol loves sports and fitness. She’s run two NYC marathons and played years of basketball and tennis. Carol currently resides on the Upper West Side of Manhattan with her son Zachary and husband Fred.